The packaging for a facial care product plays a key role from various brand perspectives. In terms of marketing, it adds value to the product when it is eye-catching and appealing to consumers, enticing them to make a purchase. However, when designing packaging, visual appeal is not the only thing to take into consideration; it must also meet the ideal conditions for production operations, both for packaging and storage. Failure to consider this from the beginning may result in the need to transition from an industrial line to manual processes, which can increase production costs and the final product’s cost.

Another important aspect to consider is the material used for the packaging. Depending on the facial care product being packaged, specific sealing conditions are required to preserve the product or prevent damage. Therefore, it is important to choose a material that guarantees proper product preservation throughout its shelf life or use.

What should an ideal packaging for a facial product be like?

First and foremost, it should be functional and practical. For example, in the case of a dermatological cream, it should be in packaging that is easy to carry during travels. Secondly, it should be eye-catching and aligned with the brand and marketing strategy to attract consumers. Lastly, it should be of excellent quality, consistent with the brand image, and durable.

Categories of facial care packaging

In facial care, a wide variety of packaging types can be found, including:

Plastic jars have been gaining a greater market share. It’s worth mentioning that there are different types of plastic jars depending on the resin used, such as PET, PP, PETG, or HDPE. The selection of the material depends on various factors:

• PET resin: It offers transparency properties and is one of the most widely used.
• PETG resin: Similar to PET but with additional crystallinity and texture properties. A good example is cosmetic products in the market with double walls. This is often used to make the packaging more attractive or to design colored packaging.
• PP and PE: Resins found in white packaging with printed decorations or labels.

The third and final factor is to have a clear stance on environmental issues. Currently, one of the most important trends in facial care packaging design is sustainability. Consumers are increasingly aware of the importance of caring for the environment and expect brands to take measures to reduce the environmental impact of their products. Therefore, one of the priorities in packaging design is resource optimization, reducing the use of materials, and choosing more sustainable alternatives.

In this regard, one trend is the use of post-consumer recycled resins, ranging from 10% to 100% usage instead of virgin resins.

What are the advantages of using plastic packaging?

The use of plastic packaging in facial care products offers various advantages. Firstly, plastic containers are waterproof and resistant to impact, providing adequate protection for the packaged product. Additionally, their malleability allows for different shapes and finishes, facilitating brand differentiation and customer attraction. They are also more cost-effective than other materials, as their manufacturing process is highly automated and requires less material, reducing costs. Moreover, plastic containers are recyclable and can be reused or recycled after use, making them a sustainable and environmentally-friendly option. Overall, the use of plastic packaging is a practical and versatile choice for packaging facial care products.