How to Select the Ideal Packaging for a Beauty Care Product

Beauty Care Products

The packaging for a facial care product plays a key role from various brand perspectives. In terms of marketing, it adds value to the product when it is eye-catching and appealing to consumers, enticing them to make a purchase. However, when designing packaging, visual appeal is not the only thing to take into consideration; it must also meet the ideal conditions for production operations, both for packaging and storage. Failure to consider this from the beginning may result in the need to transition from an industrial line to manual processes, which can increase production costs and the final product’s cost.

Another important aspect to consider is the material used for the packaging. Depending on the facial care product being packaged, specific sealing conditions are required to preserve the product or prevent damage. Therefore, it is important to choose a material that guarantees proper product preservation throughout its shelf life or use.

What should an ideal packaging for a facial product be like?

First and foremost, it should be functional and practical. For example, in the case of a dermatological cream, it should be in packaging that is easy to carry during travels. Secondly, it should be eye-catching and aligned with the brand and marketing strategy to attract consumers. Lastly, it should be of excellent quality, consistent with the brand image, and durable.

Categories of facial care packaging

In facial care, a wide variety of packaging types can be found, including:

Wide-diameter plastic and glass jars.

Airless packaging: This type of packaging works through a system that dispenses the product while maintaining a continuous vacuum. It is commonly used for products like foundations or foam bulk.

Single-layer or COEX plastic tubes: These allow for product dosing without exposing it to contamination.

Manual dispenser: The most common for body hygiene products such as hand soaps, gels, or lotions.

Plastic roll-on packaging: It features a dispensing system through a sphere for direct application.

Plastic jars have been gaining a greater market share. It’s worth mentioning that there are different types of plastic jars depending on the resin used, such as PET, PP, PETG, or HDPE. The selection of the material depends on various factors:

  • PET resin: It offers transparency properties and is one of the most widely used.
  • PETG resin: Similar to PET but with additional crystallinity and texture properties. A good example is cosmetic products in the market with double walls. This is often used to make the packaging more attractive or to design colored packaging.
  • PP and PE: Resins found in white packaging with printed decorations or labels.

Designing packaging for facial care

Regarding packaging, the resin can be chosen according to the need. However, when designing the appropriate packaging, several factors should be considered.

The first factor is to have a clear understanding of the type of bulk or product to be packaged. The most commonly packaged items in facial care are dense creams or bulk products with creamy textures, allowing for a wide variety of packaging options.

The second factor is to have a clear idea of what you want to convey or show to the customer through the packaging. For example, PET resin offers transparency properties. 90% of micellar water is packaged in PET containers because micellar water is associated with cleanliness and purity, and being able to see the texture and transparency of the water through the container highlights one of the product’s characteristics.

The third and final factor is to have a clear stance on environmental issues. Currently, one of the most important trends in facial care packaging design is sustainability. Consumers are increasingly aware of the importance of caring for the environment and expect brands to take measures to reduce the environmental impact of their products. Therefore, one of the priorities in packaging design is resource optimization, reducing the use of materials, and choosing more sustainable alternatives.

In this regard, one trend is the use of post-consumer recycled resins, ranging from 10% to 100% usage instead of virgin resins.

What are the advantages of using plastic packaging?

The use of plastic packaging in facial care products offers various advantages. Firstly, plastic containers are waterproof and resistant to impact, providing adequate protection for the packaged product. Additionally, their malleability allows for different shapes and finishes, facilitating brand differentiation and customer attraction. They are also more cost-effective than other materials, as their manufacturing process is highly automated and requires less material, reducing costs. Moreover, plastic containers are recyclable and can be reused or recycled after use, making them a sustainable and environmentally-friendly option. Overall, the use of plastic packaging is a practical and versatile choice for packaging facial care products.


Choosing the Ideal packaging

In summary, the design of packaging for facial care should combine practicality, functionality, sustainability, and aesthetics to meet consumers’ needs and reduce environmental impact. It is important for brands to adapt to current trends and use the most appropriate materials and technologies to develop packaging that is safe, efficient, and attractive.

Consumers seek packaging that is easy to use, allows for precise product dosing, and is safe for transport and storage. In this regard, packaging with manual dispensers or roll-on applicators is becoming increasingly popular. On the other hand, consumers look for packaging that is attractive and reflects the brand’s identity. Materials such as PETG are being used, or double-wall designs are being implemented to create packaging with a more sophisticated and appealing appearance.

Looking for beauty care or cosmetics packaging?

At Amfora Packaging, we provide a variety of solutions, and our partners rely on us to innovate not only in packaging for facial care products but also in terms of sustainability.

You may also like



In a constantly evolving world, trends play a significant role in shaping actions that can capture consumer attention. Understanding that a strategy must have a clear direction makes us pay special attention to what the world wants to see, use, and buy. Let's take a...